waam

The Next Generation of e-Commerce
  • Decentralized e-Commerce Blockchain Platform
  • Comprehensive Big-Data Market Analysis
  • Rewarding Retailers, Users, and Apps
rewardyour style
SHOP THELOOK
RESTORE DATAOWNERSHIP
BETTER SHOPPINGEXPERIENCE
HUGE MARKETINGDATABASE
TRUE PERSONALIZEDOFFERS
SMARTER AUDIENCETARGETING
RECONNECT WITHCUSTOMERS
CUSTOMIZEDPRICING
GDPRCompliant
Personal Data Ownership
Returning data ownership to its rightful owner - the user. The WAAM platform was built to enable users to choose whether they would like to share their shopper profile or parts of it with retailers, in exchange for a fair compensation, or keep it private.
Ai Tools
The Artificial Intelligence Tools enable the platform to better analyze the user’s shopping behavior. This analysis is then used by retailers when setting their marketing campaigns and personalized offers. The Ai also allows for a unique auto-tagging functionality; items are categorized in away that allow the system to identify and display similar items, enhancing the shopping experience.
Blockchain
Utilizing blockchain technology, WAAM can safely capture, encrypt, and store users’ data. Providing access the users’ digital footprint, while keeping the individual pseudo-anonymous.
Reward Protocol
A core procedure in the WAAM ecosystem which seamlessly distributes rewards periodically via smart contracts, according to predefined rules.
Database
The database stores the complete digital footprint information of all users, pseudo-anonymously, off-chain.
Ai Tools
The Artificial Intelligence Tools enable the platform to better analyze the user’s shopping behavior. This analysis is then used by retailers when setting their marketing campaigns and personalized offers. The Ai also allows for a unique auto-tagging functionality; items are categorized in away that allow the system to identify and display similar items, enhancing the shopping experience.
Reward Protocol
A core procedure in the WAAM ecosystem which seamlessly distributes rewards periodically via smart contracts, according to predefined rules.
Retailer Power Tool
Our unique retailers’ dashboard then allows retailers to simulate campaigns, find a potential target audience and predict ROI before a new campaign is launched. Effectively maximizing the potential of the retailers’ marketing budget.
Retailer Power Tool Benefits
Huge Marketing Data Analysis
WAAM platform provides retailers with access to huge marketing database, which includes customers’ real purchase behavior as well as cross-market retailers’ statistics.
Highly Targeted Audience
Having a more comprehensive understanding of the users enables retailers to better identify and target potential customers.
Send Real Personalized Offers
WAAM facilitates a direct communication channel between retailers and consumers, permitting retailers to send personalized offers and pricing tailored to their consumers’ needs.
Why Blockchain?
A fully decentralized and transparent rewarding mechanism.
Separation of users’ digital footprint from their personal information, making WAAM GDPR compliant.
Micropayments/microtransactions are made feasible, accommodating transactions too small to be processed on traditional platforms.
One token – thousands of brands. No more expensive currency conversion costs.
A community governed ecosystem, that can trade fashionable items or any other product among themselves (second-hand market).
Enabling retailers to directly connect with potential customers, removing the middlemen.
Providing small/medium business (“SMB”) with access to resources normally only available to bigger corporations.
Why Blockchain?
A fully decentralized and transparent rewarding mechanism.
Separation of users’ digital footprint from their personal information, making WAAM GDPR compliant.
Micropayments/microtransactions are made feasible, accommodating transactions too small to be processed on traditional platforms.
One token – thousands of brands. No more expensive currency conversion costs.
A community governed ecosystem, that can trade fashionable items or any other product among themselves (second-hand market).
Enabling retailers to directly connect with potential customers, removing the middlemen.
Providing small/medium business (“SMB”) with access to resources normally only available to bigger corporations.
Total Available Market
The largest e-commerce vertical
The fashion and beauty industries represent about 30% of the global e-commerce market
Fashion Industry2018
$ 524,871,700,000 USD
Fashion Industry2023
$ 835,780,500,00 USD
Second largest e-commerce vertical
Revenue is expected to show an annual growth of 6.3%
Electronics Industry2018
$ 392,627,900,000 USD
Electronics Industry2023
$ 581,772,400,00 USD
Revenue is expected to show an annual growth rate of 9.2%
Toys & Hobby Industry2018
$ 386,203,600,000 USD
Toys & Hobby Industry2023
$ 599,714,800,00 USD
Revenue is expected to show an annual growth rate of 10.1%
Furniture Industry2018
$ 272,545,300,000 USD
Furniture Industry2023
$ 441,562,800,00 USD
WAAM’s Partnership withinFASH
A fashion community network that connects fashion lovers, online shoppers, and retailers in a seamless and direct peer-to-peer marketplace. inFASH provides all of its members with an equal opportunity to become an inFASH “model” and be rewarded for sharing their style. Utilizing innovative Ai technology all “LOOKS” posted are seamlessly broken into items and auto-tagged with millions of shoppable items from the thousands of retailers and brands affiliated with inFASH; making for a new shopping experience.
Stay in Touch
add your email for news, updates, and special inFASH rewards
ftv-logo

WAAM's Partnership with FashionTV

First established in Paris, the capital of fashion, in 1996, now FTV operates in 200 different countries.

Distributed via pay TV and DTH, reaching 500M households, out of which 230M are located in Asia (excl. China)

FTV is available in over 10 M public spaces.

FTV has an ogoing partnership with most of the world's leading brands, among them are Dior, Chanel, Bentley, Ferrari, Rolex, Hermes, Cartier and many more.

FTV's Facebook page has more than 4.2M likes and its Google+ page have more than 3.8M likes.

FTV has dozens of branded product lines & accepted to use the WAAM token

Retailers
Retailers and brands are companies that either buy products from manufacturers or manufacture the products themselves and sell them to the end customers.
Problem
  • - Lack direct communication channels with potential customers.
  • - Are unable to effectively harness users’ data for more personalized advertisement.
  • - Can only see pieces of the overall market analysis, and are missing complete picture.
  • - Fashion retailers suffer from high products-return rate (about 40%) for items purchased online.
  • - Are unable to accurately determine in advance the potential of marketing campaigns.
Solution
  • - Gain access to a comprehensive marketing database consisting of users’ complete shopper profiles as well as other retailers.
  • - Are able to conduct accurate market analysis, allowing for smarter and more effective targeting.
  • - Can directly communicate with their potential customers, sending them true personalized offers.
  • - By using “real people” as models, inFASH provides the users with a true-to-life sizing method, which should reduce the number of products returned.
Shopper
Shoppers are anyone who has at least once shopped for a fashion related item online. In 2018 the number of e-Commerce users was estimated at about 3 Billion people, which is 36% of the overall world population, with 52.6% of them being millennials or generation Z.
Problem
  • - Lack control over how their personal data is being used and receive no compensation for it’s usage.
  • - Are not rewarded for their activity on social media.
  • - Have little interest and patience for random advertisement.
  • - Have a hard time finding how/where to buy fashion items posted on social media.
  • - Find it difficult to relate to the industry standard models’ style and figures.
Solution
  • - Are rewarded for any interaction with the platform.
  • - Are given the option to choose whether they would like to share their shopper profile with retailers for reward or keep it private.
  • - Communicate with retailers directly and receive true personalized offers.
  • - Fashion shoppers can customize their feed and follow regular people” that have the same body type as them.
Influencer
Influencers are individuals or groups that have the ability to influence the behaviour or opinions of others. The influencer is the person whose effect on the purchase decision is in some way significant or authoritative.
Problem
  • - Often struggle to effectively monetize their audience.
  • - Are easily left undiscovered by retailers and brands due to the overcrowding environment that is the social media landscape.
  • - Have their voice muted by the information overflow.
  • - Small/medium influencers have very limited monetization options
Solution
  • - Become a part of a platform that helps them leverage their existing audience and maximize their monetization potential.
  • - Have an opportunity to establish themselves on a new and fresh stage, where brands and retailers can easily find and reach out to them.
  • - Can start monetizing their posts regardless of their existing audience size.
Roadmap
q12017
inFASH was founded
q32017
First version of inFASH was published on the app stores
q12018
WAAM was founded
q22018
WAAM and inFASH joined forces in a strategic partnership
q32018
WAAM and FashionTV joined forces in a strategic partnership
q42018
WAAM whitepaper release/ WAAM smart contract development / Design of high level architecture
q22019
Fund Raising / Token Generation Event (“TGE”)
q32019
WAAM Platform development / WAAM’s Wallet Integration into partners
q42019
WAAM Alpha release including the “Reward Mechanism” feature/Complete Integration of WAAM with inFASH
q12020
WAAM Beta release / Marketing efforts for WAAM
q22020
Retail- Power-Tool launch / Release the “Price Tracking” feature
q32020
Official launch of the WAAM platform
q42020
Integration of WAAM with additional apps
q42020
Integration of WAAM with additional apps
Team
Assi Zichlinski
CEO
Adi Wasserman
TGE Marketing & Coordination
Shimon Ben Harosh
CTO
Natalya Menshikova
Director of Marketing
Emma Raz
Head of Business Development
Matthew Renta
Product marketing
Rostyslav Bortman
Blockchain architect
Máté Simon
Developer
Raviv Harari
Community Manager
Ethan Stufflebeam
Content Writer
Eli Chervinski
Founder
Advisors
Professor Valérie Moatti
Faculty Dean at ESCP Europe, focusing on innovation strategies in the fashion industry
Simon Bogdanowicz
Partner at BlockTeam Ventures
Amir Zilberman
Former GM at AOL Israel/CTO at AOL Video | CTO at Worthy.com | Former at CEO Showbox
Prof. Youngsook Park
Co-Chair Global Blockchain Council, Korea
Ophir Gertner
Founder at Smartologic Technologies
John Lewis
CMO at TokenTarget
Dror Lupu
CEO at Smartologic Technologies | Founder at FlatShares
Roy Tsafir
CEO at MAiCO
Omer Mohaban
Co-Founder & Co-CEO at Synapse Group
John Yoon
Head of Operations Korea at EOS Asia
Jesse Tevelow
Founding Partner at BlockTeam Ventures | Bestselling Author
Virginia Reyna Dunne
Co-Founder at CryptoCafe TV
FAQs
Q1. What is WAAM?
Q2. What are WAAM tokens?
Q3. How can I open a wallet for my WAAM tokens?
Q4. How does the WAAM ecosystem work?
Q5. How can users/shoppers monetize their personal data?
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