waam

The Next Generation of e-Commerce

Decentralized e-Commerce Blockchain Platform
Comprehensive Big-Data Market Analysis
Rewarding Retailers, Users, and Apps

rewardyour style

Personal Data Ownership

Returning data ownership to its rightful owner - the user. The WAAM platform was built to enable users to choose whether they would like to share their shopper profile or parts of it with retailers, in exchange for a fair compensation, or keep it private.

Ai Tools

The Artificial Intelligence Tools enable the platform to better analyze the user’s shopping behavior. This analysis is then used by retailers when setting their marketing campaigns and personalized offers. The Ai also allows for a unique auto-tagging functionality; items are categorized in away that allow the system to identify and display similar items, enhancing the shopping experience.

Blockchain

Utilizing blockchain technology, WAAM can safely capture, encrypt, and store users’ data. Providing access the users’ digital footprint, while keeping the individual pseudo-anonymous.

Reward Protocol

A core procedure in the WAAM ecosystem which seamlessly distributes rewards periodically via smart contracts, according to predefined rules.

Database

The database stores the complete digital footprint information of all users, pseudo-anonymously, off-chain.

Ai Tools

The Artificial Intelligence Tools enable the platform to better analyze the user’s shopping behavior. This analysis is then used by retailers when setting their marketing campaigns and personalized offers. The Ai also allows for a unique auto-tagging functionality; items are categorized in away that allow the system to identify and display similar items, enhancing the shopping experience.

Reward Protocol

A core procedure in the WAAM ecosystem which seamlessly distributes rewards periodically via smart contracts, according to predefined rules.

Retailer Power Tool Benefits

Retailer Power Tool

Our unique retailers’ dashboard then allows retailers to simulate campaigns, find a potential target audience and predict ROI before a new campaign is launched. Effectively maximizing the potential of the retailers’ marketing budget.

Huge Marketing Data Analysis

WAAM platform provides retailers with access to huge marketing database, which includes customers’ real purchase behavior as well as cross-market retailers’ statistics.

Highly Targeted Audience

Having a more comprehensive understanding of the users enables retailers to better identify and target potential customers.

Send Real Personalized Offers

WAAM facilitates a direct communication channel between retailers and consumers, permitting retailers to send personalized offers and pricing tailored to their consumers’ needs.

Why Blockchain?

A fully decentralized and transparent rewarding mechanism.

Separation of users’ digital footprint from their personal information, making WAAM GDPR compliant.

Micropayments/microtransactions are made feasible, accommodating transactions too small to be processed on traditional platforms.

One token – thousands of brands. No more expensive currency conversion costs.

A community governed ecosystem, that can trade fashionable items or any other product among themselves (second-hand market).

Enabling retailers to directly connect with potential customers, removing the middlemen.

Providing small/medium business (“SMB”) with access to resources normally only available to bigger corporations.

Why Blockchain?

A fully decentralized and transparent rewarding mechanism.

Separation of users’ digital footprint from their personal information, making WAAM GDPR compliant.

Micropayments/microtransactions are made feasible, accommodating transactions too small to be processed on traditional platforms.

One token – thousands of brands. No more expensive currency conversion costs.

A community governed ecosystem, that can trade fashionable items or any other product among themselves (second-hand market).

Enabling retailers to directly connect with potential customers, removing the middlemen.

Providing small/medium business (“SMB”) with access to resources normally only available to bigger corporations.

Retailer Power Tool Benefits

The largest e-commerce vertical

The fashion and beauty industries represent about 30% of the global e-commerce market.

Fashion Industry2018

$ 524,871,700,000 USD

Fashion Industry2023

$ 835,780,500,00 USD

WAAM’s Partnership withinFASH

A fashion community network that connects fashion lovers, online shoppers, and retailers in a seamless and direct peer-to-peer marketplace. inFASH provides all of its members with an equal opportunity to become an inFASH “model” and be rewarded for sharing their style. Utilizing innovative Ai technology all “LOOKS” posted are seamlessly broken into items and auto-tagged with millions of shoppable items from the thousands of retailers and brands affiliated with inFASH; making for a new shopping experience.

Stay in Touch

add your email for news, updates, and special inFASH rewards

WAAM's Partnership with FashionTV

First established in Paris, the capital of fashion, in 1996, now FTV operates in 200 different countries.

Distributed via pay TV and DTH, reaching 500M households, out of which 230M are located in Asia (excl. China)

FTV is available in over 10 M public spaces.

FTV has an ogoing partnership with most of the world's leading brands, among them are Dior, Chanel, Bentley, Ferrari, Rolex, Hermes, Cartier and many more.

FTV's Facebook page has more than 4.2M likes and its Google+ page have more than 3.8M likes.

FTV has dozens of branded product lines & accepted to use the WAAM token

Retailers

Retailers and brands are companies that either buy products from manufacturers or manufacture the products themselves and sell them to the end customers.

Problem

- Lack direct communication channels with potential customers.
- Are unable to effectively harness users’ data for more personalized advertisement.
- Can only see pieces of the overall market analysis, and are missing complete picture.
- Fashion retailers suffer from high products-return rate (about 40%) for items purchased online.
- Are unable to accurately determine in advance the potential of marketing campaigns.

Solution

- Gain access to a comprehensive marketing database consisting of users’ complete shopper profiles as well as other retailers.
- Are able to conduct accurate market analysis, allowing for smarter and more effective targeting.
- Can directly communicate with their potential customers, sending them true personalized offers.
- By using “real people” as models, inFASH provides the users with a true-to-life sizing method, which should reduce the number of products returned.

Shopper

Shoppers are anyone who has at least once shopped for a fashion related item online. In 2018 the number of e-Commerce users was estimated at about 3 Billion people, which is 36% of the overall world population, with 52.6% of them being millennials or generation Z.

Problem

- Lack control over how their personal data is being used and receive no compensation for it’s usage.
- Are not rewarded for their activity on social media.
- Have little interest and patience for random advertisement.
- Have a hard time finding how/where to buy fashion items posted on social media.
- Find it difficult to relate to the industry standard models’ style and figures.

Solution

- Are rewarded for any interaction with the platform.
- Are given the option to choose whether they would like to share their shopper profile with retailers for reward or keep it private.
- Communicate with retailers directly and receive true personalized offers.
- Fashion shoppers can customize their feed and follow regular people” that have the same body type as them.
- Can shop directly from the “Look” with auto-tagged shoppable links, making for a seamless “Shop the Look” experience.

Influencer

Influencers are individuals or groups that have the ability to influence the behaviour or opinions of others. The influencer is the person whose effect on the purchase decision is in some way significant or authoritative.

Problem

- Often struggle to effectively monetize their audience.
- Are easily left undiscovered by retailers and brands due to the overcrowding environment that is the social media landscape.
- Have their voice muted by the information overflow.
- Small/medium influencers have very limited monetization options

Solution

- Become a part of a platform that helps them leverage their existing audience and maximize their monetization potential.
- Have an opportunity to establish themselves on a new and fresh stage, where brands and retailers can easily find and reach out to them.
- Can start monetizing their posts regardless of their existing audience size.

inFASH’s Feature List

Everyone can be a Fashion Editor Photo Ai Shop the LOOK

Customizable Feed Wishlist Get Advice

Everyone can be a Fashion Editor

Everyone can be a Fashion Editor Photo Ai

Shop the LOOK Customizable Feed

Wishlist Get Advice

Roadmap

q12017

inFASH was founded

q32017

First version of inFASH was published on the app stores

q12018

WAAM was founded

q22018

WAAM and inFASH joined forces in a strategic partnership

q32018

WAAM and FashionTV joined forces in a strategic partnership

q42018

WAAM whitepaper release/ WAAM smart contract development / Design of high level architecture

q12019

Fund Raising / Token Generation Event (“TGE”)

q22019

WAAM Platform development / WAAM’s Wallet Integration into partners

q32019

WAAM Alpha release including the “Reward Mechanism” feature/Complete Integration of WAAM with inFASH

q42019

WAAM Beta release / Marketing efforts for WAAM

q12020

Retail- Power-Tool launch / Release the “Price Tracking” feature

q22020

Official launch of the WAAM platform

q32020

Integration of WAAM with additional apps

q42020

Integration of WAAM with additional apps

Team

Assi Zichlinski

CEO

Adi Wasserman

TGE Marketing & Coordination

Shimon Ben Harosh

CTO

Natalya Menshikova

Director of Marketing

Emma Raz

Head of Business Development

Matthew Renta

Product marketing

Rostyslav Bortman

Blockchain architect

Máté Simon

Developer

Raviv Harari

Community Manager

Ethan Stufflebeam

Content Writer

Eli Chervinski

Founder

Advisors

Professor Valérie Moatti

Faculty Dean at ESCP Europe, focusing on innovation strategies in the fashion industry

Amir Zilberman

Former GM at AOL Israel/CTO at AOL Video | CTO at Worthy.com | Former at CEO Showbox

Prof. Youngsook Park

Co-Chair Global Blockchain Council, Korea

Ophir Gertner

Founder at Smartologic Technologies

John Lewis

CMO at TokenTarget

Dror Lupu

CEO at Smartologic Technologies | Founder at FlatShares

Roy Tsafir

CEO at MAiCO

Omer Mohaban

Co-Founder & Co-CEO at Synapse Group

Virginia Reyna Dunne

Co-Founder at CryptoCafe TV

FAQs

Q1. What is WAAM?

WAAM is an Ethereum based platform seeking to optimize the online shopping experience. WAAM provides retailers with new and innovative tools to maximize their marketing budget, generate incremental revenue, while also encouraging shoppers to increase their online shopping spend.

Q2. What are WAAM tokens?

Q3. How can I open a wallet for my WAAM tokens?

Q4. How does the WAAM ecosystem work?

Q5. How can users/shoppers monetize their personal data?

•••

Press & Media

Please contact us at

media@waamtoken.io

Investors

Please contact us at

investor@waamtoken.io

General Queries

Please contact us at

info@waamtoken.io

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